Driving Success with Google Ads That Deliver
We Boost Senior Living Occupancy Faster with AI-Powered Google Ads.
Proven to Cut Lead Costs by as Much as 32%
The ONLY Google Ads Agency 100% Dedicated To Senior Living.
How We Help Your Community Grow
Google Ads. Senior Living. Our Specialty.
At Workhorse Digital Solutions, we specialize in helping Senior Living communities increase move-ins and maximize ROI through highly optimized Google Ads campaigns.
Whether you're filling a new development or boosting occupancy in a competitive market, our strategic ad management ensures every dollar works harder to attract the right residents at the lowest cost per lead.
The Senior Living Google Ads Experts
Targeted Lead Generation for More Move-Ins
Maximize ROI & Lower Cost Per Lead
Customized Strategies for Every Community
Data-Backed Optimization for Sustained Growth
Meet Your Senior Living Growth Team
Cameron Harman
Google Ads Strategist & Founder
Brenda Harman
Operations & Client Success Lead
Why Senior Living Communities Trust Workhorse Digital Solutions
Google Ads Expertise That Fills Your Community Faster
Focused On Transparency
Clear communication and full transparency - always. You'll receive regular updates, detailed reporting, and fast responses, so you know exactly how your Google Ads are performing. No hidden fees, no vague reports - just honest, data-driven insights that help you grow with confidence.
Focused On Quality
More than just clicks - we attract the right residents. Our campaigns are built on precision targeting, ensuring your ads reach families actively searching for senior living options. This means higher-quality leads, better engagement, and ultimately, more move-ins.
Focused On Results
We specialize in scalable Google Ads strategies for Senior Living communities, helping you maximize occupancy while lowering acquisition costs. Our data-driven approach ensures every dollar works harder - giving you measurable growth, sustainable ROI, and a steady pipeline of high-intent leads.
Who We Are
About Workhorse Digital Solutions
Workhorse Digital Solutions was built to be the go-to Google Ads agency for Senior Living communities. We understand that filling occupancy isn’t just about running ads—it’s about connecting families with the right care options and ensuring communities thrive.
We’ve seen too many agencies overpromise and underdeliver, leading to wasted ad spend and frustration. That’s why we do things differently. Our approach is built on transparency, accountability, and high-impact strategies that drive real results—helping you attract the right residents, lower your cost per lead, and maximize move-ins.
At Workhorse, we believe in partnerships, not just services. With the right advertising strategy, your community can
grow sustainably, giving families peace of mind and ensuring long-term success.
Let’s explore how we can help you optimize your ad spend and scale occupancy. Schedule a free consultation today.
Testimonials
Real Results for Senior Living Communities
"We needed someone with a lot of experience to handle Google Ads properly, and doing it in-house didn't make sense for our strategies. Workhorse has been great to work with--always attentive, quick to respond, and focused on getting the best results."
Jason Wrightsman, Director of Marketing, Insight Living
Pricing
Transparent, Scalable, and Built for Growth
At Workhorse Digital Solutions, we believe in simple, transparent pricing with no hidden fees or surprises—just expert Google Ads management designed to maximize move-ins and lower acquisition costs.
Our pricing is straightforward and scalable, ensuring that whether you're a single-location community or a multi-state operator, you get the same high-impact strategies tailored to your needs.
*Our Pricing Does NOT Cover Ad Budget
Essential
$1,500/mo
For single-location communities or those just starting with Google Ads
Unlimited Campaigns for a Single Location
Full Google Ads Setup & Optimization
Keyword Research & Competitor Analysis
Monthly Reporting & Strategy Review
Ad Copywriting & A/B Testing
Conversion Tracking & Performance Monitoring
Best For:
Smaller communities looking to increase move-ins with a lean, high-impact campaign.
Growth
$3,000/mo
For multi-location communities or those expanding their reach
Unlimited Campaigns for up to 3 Locations
All Features from Essential
Landing Page Consultation for Higher Conversions
Bid Strategy & Budget Optimization
Bi-Weekly Strategy Calls
Best For:
Communities wanting stronger lead generation and optimized conversion strategies
Dominate
$5,000/mo
For multi-location groups or national operators needing an aggressive, high-budget strategy
Unlimited Campaigns For up to 6 Locations
All Features from Growth
Custom Landing Page Design & Optimization
Competitor & Market Trend Analysis
Advanced Audience Segmentation & Retargeting
Weekly Strategy Calls & Performance Reviews
Best For:
Operators who need scale, aggressive growth, and long-term brand dominance
Enterprise-Level Google Ads Management
For Senior Living operators with multiple communities and/or $50,000+ in ad spend per month, we offer fully customized strategies to maximize occupancy, scale lead generation, and dominate competitive markets.
Advanced campaign structures, dedicated account management, and tailored optimization strategies.
Contact us for custom pricing.
Trusted By:
Free Case Study
How We Helped a Senior Living Community Generate 200+ New Leads Per Month & Lower Their CPA to $75
we will not spam, rent, or sell your information
Articles
How AI is Transforming Google Ads for Senior Living Communities
AI is here and you need to know about this power-house tool; what it is and how you can leverage it's awesome potential in your own business. ...more
Marketing Tips ,AI
March 13, 2025•15 min read
Why Remarketing is Essential for Senior Living Communities: Turning Visitors into Residents
Remarketing as a tool to drive successful marketing campaigns. This article goes into great detail on what a remarketing campaign is and how it can benefit your next marketing strategy ...more
Marketing Tips
March 12, 2025•29 min read
How Google Ads Drive Occupancy for Senior Living Communities: A Step-by-Step Breakdown
Why Google Ads Is a Game-Changer for Occupancy Growth ...more
Marketing Tips
March 10, 2025•24 min read