Insight Living, a respected operator of five assisted living and memory care communities across the Southeast, manages a portfolio with a capacity of more than 500 residents. Renowned for compassionate care, modern facilities, and cutting-edge technological enhancements, Insight had built a strong reputation. Yet, before partnering with Workhorse Digital Solutions, their marketing struggled. Broad, inefficient Google Ads campaigns drove a high cost per lead (CPL) averaging $120 across all communities, leaving total occupancy at 82%—below the industry benchmark of 85-90%. Facing vacant beds and rising competition, Insight needed a cost-effective strategy to fill rooms and boost revenue quickly.

Their outdated PPC approach was the issue. Generic ads targeting terms like "senior care" drew clicks but few move-ins. Without localized focus or urgent messaging, Insight’s budget strained under an 18% vacancy rate across their portfolio. They turned to Workhorse Digital Solutions, the only Google Ads agency 100% dedicated to senior living, for a turnaround.

Insight’s Google Ads strategy burned budget without delivering enough qualified leads. Broad keywords and no geographic targeting inflated click costs, resulting in a $120 CPL across all five communities. Their lead-to-move-in ratio lagged at 1:8—only one in eight leads became a resident—revealing poor lead quality across the board. With 18% of total capacity unfilled, Insight lost revenue daily as competitors with sharper digital campaigns gained traction. They needed a PPC overhaul to lower CPL, boost leads, and convert inquiries into move-ins fast.

Workhorse Digital Solutions revamped Insight’s Google Ads with a senior living-specific approach. We targeted high-intent keywords like "assisted living near me" and "memory care options," geotargeting a 15-mile radius around each community. Ad copy highlighted Insight’s strengths—e.g., "Compassionate Care, Minutes Away." We used Smart Bidding to prioritize conversions, A/B tested ad variations, and streamlined landing pages with clear inquiry forms. Weekly audits cut wasted spend, redirecting budget to top performers. This precision turned Insight’s campaigns into a lead-generation powerhouse across all communities.

In three months, Insight saw striking results across their portfolio. Total occupancy rose from 82% to 86%, filling 21 new rooms—a 4% increase that addressed key vacancies. The CPL dropped 33% from $120 to $80 across all communities, saving thousands while doubling lead volume. The lead-to-move-in ratio improved to 1:5, reflecting better prospects overall. Click-through rates rose 20%, and total revenue climbed by $100k from faster move-ins. "Workhorse’s Google Ads expertise was a game-changer," said Insight’s VP of Marketing. "They filled rooms and sharpened our edge." This success fueled further growth, reinforcing Insight’s leadership.

Insight Living’s transformation showcases the power of specialized Google Ads management. With Workhorse Digital Solutions, they turned a high-CPL challenge into a $100k revenue boost, filling 21 rooms across all communities in just three months. Our targeted approach delivered a 33% CPL drop and an 86% occupancy rate portfolio-wide. For senior living operators facing similar hurdles, Insight’s story proves: expert Google Ads can drive efficiency and growth. Ready to fill your beds and cut costs? Contact us today for a free Google Ads audit—let’s boost your occupancy now.